Monday

Somebody Should Do Something About That!

Are you guilty of having uttered these words? I was listening to the radio today and they brought up this same discussion. Why not put your words into action? That “somebody” should be you. Maybe it’s helping victims involved in disaster like Haiti or as simple as picking up litter off of the street. It takes people to inspire change and make a difference. You might think that your actions are small in the big scheme of things, but they really do make a difference.

Six years ago, we started ReBinder because we saw a need and wanted to be part of the solution. Having owned a hardware and software business for 12 years, we managed to collect a room full of plastic, three ring binders. The guilt set in when we realized that one day all these would make their way to a landfill.

Consider the bigger picture. We were one business of thousands contributing to the problem. We started dissecting how these toxic binders were made and decided to create a better mouse trap. In order to effectively recycle a traditional vinyl three ring binder required a load of tools and strength just to get down to removing a couple of the pieces that could be recycled but the plastic part would be around for thousands of years. The evolution turned into a binder with a recyclable cover made of recycled cardboard and ring metals that could easily be removed. Better yet, should your ReBinder cover ever need to be replaced, the ring metals and assembly can be easily installed into a replacement cover (at a fraction of the price of buying a new binder). That little idea turned into a profitable business that makes small changes every day. Not just from an environmental standpoint but we also work with a local disabled workforce that does the assembly of our ReBinders. Our product has given people with disabilities a job and confidence that they are making a difference.

This isn’t a plea to buy our products (though we’re confident you will love them), but more to be a leader by doing and watch as others follow your lead. Leaders bring in followers and create Tribes. Thank you for being part of our Tribe!

(This blog post is reprinted from the ReBinder website)

Britt

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